Mouse Tracking IAT in Customer Research: An Investigation of Users' Implicit Attitudes Towards Social Networks

Monaro M., Negri P., Zecchinato F., Gamberini L., Sartori G.

DOI

10.1007/978-3-030-68017-6_102

Type

Chapter

Publication Date

2021-01-01T00:00:00+00:00

Volume

1322

Pages

691 - 696

Total pages

5

Keywords

Human-mouse interaction, Mouse tacking, Mouse Tracking IAT (MT-IAT), Implicit Association Test (IAT), Consumer research

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