Cookies on this website

We use cookies to ensure that we give you the best experience on our website. If you click 'Accept all cookies' we'll assume that you are happy to receive all cookies and you won't see this message again. If you click 'Reject all non-essential cookies' only necessary cookies providing core functionality such as security, network management, and accessibility will be enabled. Click 'Find out more' for information on how to change your cookie settings.

This campaign was led by a team of 29 Early Career Researchers (ECRs) and a Young People's Advisory Group (YPAG) across five African countries. The young people wanted to share contextual and accessible information on digital mental health and ethical issues that are important to them.

The digital campaign, coordinated by Kiran Manku, Department of Psychiatry, University of Oxford, began with a contextual introduction to mental health, digital mental health innovations and the current digital mental health regulations set out across the countries involved, Ghana, Kenya, South Africa, Uganda, United Kingdom and Zimbabwe.

In this campaign the young people presented three ethical issues that are most important for them: 

The digital campaign took place across Twitter, Facebook, TikTok and Instagram for a period of three weeks, achieving 17,000 impressions, 2,300 views and 600 engagements.

Professor Ilina Singh, project lead, Department of Psychiatry, University of Oxford, said:


'This campaign is a fantastic example of global engagement with mental health ethics, as well as vision and power of young people's voices in the future of digital mental health.'

The Ethics in Mental Health Digital Innovations for Young People in Africa (EMDIYA) project is funded by UK Research and Innovation, it sits within the Global Initiative for Neuropsychiatric Ethics. EMDIYA puts young people at the heart of research and engagement to inform responsible and relevant digital mental health interventions for young people in African countries. 

Campaign content Highlights:


Samuel, a YPAG member from Ghana, comments:

'Many young people in Ghana, particularly in rural areas, are still unfamiliar with digital mental health. However, because traditional mental health services are unavailable, many of these young people are turning to internet platforms for their mental health needs. My concern is whether or not these internet platforms are secure and ethical. So, when I was given the opportunity to participate in the digital campaign, I thought it was a great way to educate young people about digital mental health and privacy. In the process, I learnt a lot about the ethics of digital mental health. I especially enjoyed working with other young people from various countries.'

Joy, an ECR from Uganda, said:

'There are so many misconceptions and misinformation about mental health especially in Africa. EMDIYA increased my knowledge, skills, and changed my attitude towards digital mental health. I appreciate the need for us to utilize digital mental health since it's cheaper and has a large coverage. Mental Health is part and parcel to good health. Digital mental health is the new normal, let's embrace it and get involved to make it ethical.'

For more information and to see the full digital campaign, visit the EMDIYA project page.


Please follow the link below to read the news on the NIHR BRC website.

Similar stories

Engagement with arts and culture can have a positive impact on mental health in young people

A new study finds that engaging with arts and culture online can improve mental health in young people.

Increased Risk of Some Neurological and Psychiatric Disorders Remains 2 Years After COVID-19 Infection

New study from the University of Oxford and the National Institute for Health and Care Research (NIHR) Oxford Health Biomedical Research Centre investigated neurological and psychiatric diagnoses in over 1.25 million people following diagnosed COVID-19 infection, using data from the US-based TriNetX electronic health record network.

Tackling Suicide Risk in People With Mental Disorders

Clinical researchers from Oxford University’s Department of Psychiatry and Oxford Health NHS Foundation Trust, together with colleagues from elsewhere, have developed guidance to help clinicians identify and treat patients at risk of suicide.

Alcohol affects the Human Biological Clock

The short-term effects of excessive drinking are well known, but to date it has been less certain whether alcohol also accelerates the aging process.

New Meta-Analysis Highlights No Antidepressant Effect of Statins Administered in Monotherapy

This new systematic review and meta-analysis of randomised controlled trials assesses the effects of statins given alone, without concomitant antidepressant treatment, in people with depressive symptoms, but who do not have a formal diagnosis of a depressive disorder.