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While Bentley et al.'s model is very appealing, in this commentary we argue that researchers interested in big data and collective behavior, including the way humans make decisions, must account for the emotional factor. We investigate how daily choice of activities is influenced by emotions. Results indicate that mood significantly predicts people's decisions about what to do next, stressing the importance of emotional state on decision-making.

Original publication

DOI

10.1017/S0140525X1300191X

Type

Journal article

Journal

Behav Brain Sci

Publication Date

02/2014

Volume

37

Pages

102 - 103

Keywords

Data Collection, Decision Making, Humans, Social Behavior, Social Networking