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Minhua Eunice Ma

Minhua Eunice Ma

Minhua Eunice Ma


Senior Research Fellow

  • game-based intervention
  • medical visualisation & simulation
  • serious games
  • virtual & augmented reality
  • natural language processing

Professor Minhua Eunice Ma is a Senior Research Fellow in the Department of Psychiatry. She joined University of Oxford in September 2023. Previously, she was the Deputy Vice-Chancellor and Provost at Falmouth University. With over two decades of experience in the HE sector, Professor Ma excels as an academic, researcher, and senior leader at universities across the UK. She has secured total research funding of £12m from sources such as UKRI, EU, NHS, NESTA, and government for her research in game-based interventions for adolescent mental health, stroke rehabilitation, cystic fibrosis, autism, preventing gender-based violence, and surgical simulation for medical and dental education. She has 139 peer-reviewed publications, supervised 24 PhD students with 16 successful completions, and holds key roles as Editor-in-Chief of the Elsevier journal Entertainment Computing and Founding Chair of the International Joint Conference on Serious Games. Furthermore, Professor Ma has served on international research council boards, including Horizon 2020 & Horizon Europe, UKRI, NIHR, French National Research Agency, Swiss National Science Foundation, Netherlands Organisation for Scientific Research, Academy of Finland, Cyprus Research & Innovation Foundation, to evaluate bids and projects.

Recent publications

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