Eunice Ma

Professor Minhua Eunice Ma serves as Co-Principal Investigator on ATTUNE, an MRC-funded project exploring game-based interventions for adolescent mental health. She joined University of Oxford in 2023. Previously, she was the Deputy Vice-Chancellor and Provost at Falmouth University. With over two decades of experience in the HE sector, Professor Ma excels as an academic, researcher, and senior leader at universities across the UK. She has secured total research funding of £12m from sources such as UKRI, EU, NHS, NESTA, and government for her research in game-based interventions for adolescent mental health, stroke rehabilitation, cystic fibrosis, autism, preventing gender-based violence, and surgical simulation for medical and dental education. She has 146 peer-reviewed publications, supervised 24 PhD students with 17 successful completions, and holds key roles as Editor-in-Chief of the Elsevier journal Entertainment Computing and Founding Chair of the International Joint Conference on Serious Games. Furthermore, Professor Ma has served on international research council boards, including Horizon 2020 & Horizon Europe, UKRI, NIHR, French National Research Agency, Swiss National Science Foundation, Netherlands Organisation for Scientific Research, and Academy of Finland.